Here we are, joining the bandwagon of 2020 marketing predictions. Except I’d like to think that at Econsultan...
Costs for ads targeting Safari users have fallen by 60% because of ITP, but are advertisers missing the plot? – Econsultancy
In the two years since Apple introduced Intelligent Tracking Prevention (ITP) for its Safari web browser, pric...
Why beauty brands are succeeding with experiential marketing – Econsultancy
Today’s beauty industry is decidedly different from 10 years ago. Instead of traditional advertising, beauty ...
How did ecommerce websites fare in 2019? – Econsultancy
Black Friday came and went before you could say ‘peak capitalism’. There’s no doubt that there is plenty of m...
A day in the life of… Jane Asscher, CEO and founding partner, 23red – Econsultancy
Jane Asscher works at 23red, a creative agency specialising in behaviour change. We caught up with her to find...
17 stats that show why CX is so important – Econsultancy
Customer experience (CX) has been a hot topic for a number of years now, with global brands like Airbnb and Ap...
Can TikTok rival Instagram for influencer marketing success? – Econsultancy
Instagram has traditionally dominated the influencer marketing industry. According to a study by Influencer ...
How to get grounded travel bookings to take off again using dynamic content – Econsultancy
Despite the growing consumer preference for experiences over physical goods, the buzz of buying a holiday seem...
The six most effective PPC strategies for driving enterprise software leads – Econsultancy
At Clicteq we’ve previously worked with some of the worlds largest enterprise software companies and along the...
Eight reasons why your content marketing fails – Econsultancy
Content fails for a myriad of reasons. Poor planning, or lack of buy in from the C-suite, or a combination of ...