However, with overall growth slowing from 2018 – unsurprising, considering the current political and economic ...
Key benefits and challenges – Econsultancy
There is currently a thirst in the industry for a solution to bridge the gap between television advertising an...
Thanks to a new law, hiring California-based freelancers could be complicated in 2020 – Econsultancy
While many companies are preparing for the California Consumer Privacy Act (CCPA) to go into effect on January...
A day in the life of… Fernando Angulo, Head of Communications at SEMrush – Econsultancy
SEMrush is one of the go-to tools for both specialists and generalists interested in search marketing. We were...
Five ways the diamond industry is adapting to secular headwinds – Econsultancy
If there was ever an industry that marketing made, it is arguably the diamond industry. Industry titan De Beer...
Defining UX best practice for shared customer experiences – Econsultancy
For some of the biggest and most considered products and services, the decision to buy doesn’t always come dow...
Do marketers really know how big China’s influencer economy is? – Econsultancy
Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts...
What is zero party data? – Econsultancy
Marketers are more focused on data than ever before. In a survey carried out by Econsultancy earlier this yea...
Five simple steps to unlocking effective conversational UI – Econsultancy
Conversational user interfaces (CUI) give us the potential to communicate with machines simply and naturally. ...
Six customer experience mistakes hotels are making in the digital age – Econsultancy
I have traveled extensively on three continents over the past year and a half, during which time I have stayed...