Guy Redwood founded UX and behavioural research agency SimpleUsability in 2001. He spoke to Econsultancy abou...
Visa makes a huge fintech bet with $5.3bn acquisition of Plaid – Econsultancy
Visa is acquiring American fintech firm Plaid in a deal worth $5.3bn in what represents one of the largest acq...
What impact is Safari ITP having on marketing attribution? – Econsultancy
In early 2019, there was alarm about the potential impact of Safari’s Intelligent Tracking Prevention (ITP) on...
Four ways to unlock the true power of TV through programmatic – Econsultancy
If I asked you to think of your favourite advert, what comes to mind? More than likely, it’s something you’ve...
In order to succeed in China’s ecommerce market, western businesses need to understand trust – Econsultancy
Even hidden under a rock, marketers would have heard about the phenomenal success of Singles Day, which has co...
A day in the life of… Lindsay Willott, CEO of Customer Thermometer – Econsultancy
Lindsay Willott was Chairman and Co-Founder of the Marketing Practice, a renowned B2B marketing agency, and th...
Baidu has exited the smart speaker “price war”. Why is it so confident the tech is commercially viable? – Econsultancy
Last summer, Chinese search giant Baidu made headlines by becoming one of the leading players in the Chinese –...
To grow, DTC brands need to break their addiction to social platforms – Econsultancy
Direct-to-consumer (DTC) brands are often in the privileged position of having full control of their marketing...
Digital Shift Q1 2020 – Econsultancy
To access all of our premium content, including invaluable research, insights, elearning, data and tools, you ...
US tax return prep companies can no longer direct search engines not to index their Free File landing pages – Econsultancy
Companies that offer online tax preparation in the US will no longer be able to hide their free filing offerin...