We recently caught up with Kirsten Allegri Williams, CMO of Episerver, to find out more about her role and how...
Do agencies really need a ‘purpose’? – Econsultancy
For agency owners, 2020 has been a mixed bag at best. But now that the worst is (hopefully) behind us and agen...
A day in the life of… Patrick Johnson, CEO of Hybrid Theory – Econsultancy
Patrick Johnson is the CEO of Hybrid Theory – a digital services partner for brands and agencies. We spoke wit...
A day in the life of… Angela Freeth, Marketing Campaigns Manager at Laundrapp – Econsultancy
Angela Freeth is Marketing Campaigns Manager at Laundrapp. We recently caught up with Freeth to find out more ...
Six brand case studies that proved the value of storytelling – Econsultancy
Storytelling in marketing terms isn’t just about producing an advert with a narrative, it’s about telling the ...
How to deal with Facebook’s view-through conversions when aggregating data from multiple platforms – Econsultancy
With some of our clients seeing as much as two times the revenue in the Facebook Ads interface as Google Analy...
Why luxury fashion brands are using gaming to drive revenue and marketing opportunities – Econsultancy
While industries such as fashion and retail have been negatively impacted by the coronavirus pandemic, the gam...
Will Pret a Manger’s new multi-channel model help it survive store closures? – Econsultancy
Pret a Manger announced the closure of 28 stores in July, leading to the loss of 2,890 jobs. The chain is huge...
Blue State’s Lizi Zipser on Covid-19 and digital transformation at charities – Econsultancy
For charities and non-profits, the Covid-19 crisis has been an extremely challenging time – but also one of op...
Why we should be critical of accepted truths in marketing – Econsultancy
Many widely-accepted truths in marketing have a less-than-solid grounding in fact or reality, often due to the...