This is an edited version of the AI section in Econsultancy’s Future of Marketing report. It covers: th...
A day in the life of Nikolay Piriankov, CEO of omni-channel bespoke jewellery brand Taylor & Hart – Econsultancy
Today’s ‘day in the life’ features Nikolay Piriankov, CEO of bespoke jeweller Taylor & Hart. Here is what ...
27 things I need to see on an ecommerce homepage – Econsultancy
Here are 27 elements that are commonly seen on ecommerce homepages, many essential, others desirable. ...
How the beauty industry is using personalisation to build greater brand relevance – Econsultancy
The cosmetics industry has historically promoted an idealised and homogenous portrayal of beauty. The idea tha...
A day in the life of… Sarah Baumann, MD at VaynerMedia London – Econsultancy
We recently caught up with Sarah Baumann, Managing Director at VaynerMedia, to find out more about her role, a...
Take our content survey and help shape Econsultancy research in 2021 – Econsultancy
To access all of our premium content, including invaluable research, insights, elearning, data and tools, you ...
How Whittard’s email marketing pushed me oolong the sales funnel – Econsultancy
Rebecca Sentance delves into how Whittard of Chelsea plays to its strengths with email marketing and keeps cus...
A beginner’s guide – Econsultancy
This briefing explores social media team roles and responsibilities, whether to insource or outsource, how to ...
Defining product strategy, management and marketing – Econsultancy
As digital enables more business models to pivot to direct-to-consumer propositions, and products on offer inc...
13 stats that show how advertising is changing – Econsultancy
From digital ad spend overtaking traditional and the growth of mobile to the most resilient advertising channe...