At Day Three of the Festival of Marketing 2020, IAB UK’s Chief Marketing Officer James Chandler sat down with ...
CMOs at Lego and GSK discuss customer-centricity – Econsultancy
On day two of the Festival of Marketing 2020, Ashley Friedlein, founder of Econsultancy and Guild, chaired a d...
What marketers can learn from the evolving gaming industry and ‘Generation Next’ – Econsultancy
On day one of this year’s Festival of Marketing, Industry Manager for Console and XP Gaming at Facebook, Ciara...
10 technical SEO considerations for Shopify – Econsultancy
From fixed URL structure to international setup and performance optimisation – Vervaunt MD Paul Rogers and NOV...
Three ecommerce tactics to boost your sales this festive season – Econsultancy
As Black Friday approaches, ecommerce businesses are preparing for the arrival of peak shopping season. And wi...
What are ecommerce companies doing to lessen their impact on the environment? – Econsultancy
Sustainability is a growing concern for consumers, but at the same time, convenience remains the biggest motiv...
A day in the life of Paul O’Donoghue, VP Solution Engineering at Uberall – Econsultancy
We recently caught up with Paul O’Donoghue, VP Solution Engineering at Uberall, a software company that helps ...
How the world is feeling about Covid-19 right now and what it means for brands – Econsultancy
Walnut Unlimited’s ‘Understanding the Nation’ research tracker, which has captured public opinion since the pa...
Three simple tips to breathe new life into even the most boring of datasets – Econsultancy
Data can seem dry and tedious, but with some creativity it’s hard not to take notice, be impressed, and learn ...
Can the search giant conquer shoppable video? – Econsultancy
Google’s Area 120 incubator recently released Shoploop, a platform that aims to combine social, video, ecommer...