Nils Andersson Wimby, Agency Director at Isobar Sweden, makes the case for innovation in an age of optimizatio...
A day in the life of… Marcel Hollerbach, CMO of data integration company Productsup – Econsultancy
Marcel Hollerbach is the CMO at data integration company Productsup. He speaks to Econsultancy about the impor...
Gousto CMO Tom Wallis on the five key ingredients of an effective data-driven strategy – Econsultancy
Tom Wallis, CMO of Gousto, gave a talk at the Festival of Marketing 2020 today, explaining how the company use...
How Not on the High Street is thriving through search insights and SME agility – Econsultancy
Ella d’Amato is Chief Commercial and Marketing Officer at Not on the High Street, the ecommerce marketplace th...
observations from Deliveroo, easyHotel and the Premier League – Econsultancy
Many businesses have seen their customer journey transform and in some cases, become unrecognisable due to the...
A day in the life of… Funda Yakin, Director of Media & Market Development at InnoGames – Econsultancy
What has it been like to work within the world of online gaming during the past few months? We spoke with Fund...
Six ways search data can drive content marketing success – Econsultancy
Björn Darko, VP Product, Searchmetrics, sets our six ways to use search data in pursuit of content marketing s...
Mitsubishi, PepsiCo, and Huawei on how the pandemic has impacted innovation – Econsultancy
On the final day of the Festival of Marketing 2020, acting features editor for Marketing Week, Charlotte Roger...
Tesco on experience and purpose during a pandemic – Econsultancy
This year, Tesco was named as the Brand of the Year winner at the 2020 Marketing Week Masters awards. On day f...
How BMW, Direct Line Group and O2 are rising to the customer experience challenge – Econsultancy
On day two of the Festival of Marketing, Zone CEO Roy Capon chaired a panel with guests Michelle Roberts, Grou...