Fragrance is one category within the cosmetics industry that typically struggles to sell online, with...
Oracle CMO Ariel Kelman on driving transformational change in large marketing organisations – Econsultancy
Ariel Kelman, EVP and CMO at Oracle, gave a talk today on day one of the Festival of Marketing 2020 and explai...
Why sport and gaming are a powerful combination for consumers – Econsultancy
To access all of our premium content, including invaluable research, insights, elearning, data and tools, you ...
Now, more than ever, agencies need a bizdev plan (and here’s a canvas to help) – Econsultancy
Ben Potter offers a canvas for helping agencies develop their business development and marketing plan and avoi...
What will the Christmas customer experience trends be in grocery retail this year? – Econsultancy
It’s still unclear what Christmas and the winter holiday period will look like for many of us this year. For ...
A day in the life of… Alistair Schoonmaker, co-founder & MD, Ultra Brand Studio – Econsultancy
In today’s ‘Day in the Life’, Alistair Schoonmaker, founder & MD of new creative agency, Ultra Brand Studi...
Optimising the ‘digital shelf’ – Econsultancy
November 19th 2020, 3pm GMT, 11am EDT With many businesses experiencing rising ecommerce traffic since the Co...
Eight examples of in-store technology innovations for the Covid-19 era – Econsultancy
Retailers are increasingly beginning to turn to technology to solve the challenges presented by the Covid-19 e...
Join us for Econsultancy Live as we discuss all things ecommerce – Econsultancy
Econsultancy Live takes place December 1st to 2nd as a virtual event, and the theme this year is ‘Riding the E...
Four trends that show how influencer marketing has evolved in 2020 – Econsultancy
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies sus...