The customer journey doesn’t stop once a shopper buys something from your store. When it comes to retaining an...
As people’s lives move online, marketers must not lose touch with reality – Econsultancy
Jacob Colman, Strategist at M&C Saatchi, addresses the challenges that marketers face in gathering human i...
How company culture and CSR are driving recruitment at RS Components – Econsultancy
In recent years, research has increasingly pointed towards the role played by corporate social responsibility ...
Five trends in consumer behaviour that could impact end-of-year retail – Econsultancy
As England heads into another lockdown, retailers are preparing for yet more uncertainty. While some predict ...
Why marketers who embrace altruism will get what they wish for this Christmas – Econsultancy
Quantcast MD Ben Murphy looks at three trends in consumer attitudes towards Christmas 2020 and what they mean ...
Josh Clarricoats, Managing Partner at Hell Yeah – Econsultancy
During the first coronavirus lockdown, the consumption of television and online streaming content soared. Acco...
A day in the life of… Claire Leon, co-founder of Amazon sales agency, Acorn-i – Econsultancy
In today’s ‘Day in the Life’, Claire Leon – co-founder of Amazon sales agency, Acorn-i – explains how the Covi...
Why fast-evolving chatbots can be the ‘ATM’ of online customer service – Econsultancy
Customer service has become even more critical during the Covid-19 pandemic, as businesses strive to keep up w...
How will the new Google Analytics change how marketers approach measurement? – Econsultancy
Google’s core Analytics product has received a significant upgrade with the release of Google Analytics 4. Wha...
A day in the life of… Prelini Udayan-Chiechi, VP Marketing at Zendesk EMEA – Econsultancy
Today’s ‘Day in the Life’ features Prelini Udayan-Chiechi, VP Marketing at Zendesk EMEA. Here’s what Prelini h...