ECommerce - purshoLOGY

Accelerate Ecommerce Marketing with the RFM Model

The recency, frequency, and monetary model lets ecommerce marketers identify and market to specific consumer g...

The COVID-19 pandemic will be one of the defining events of our lifetime. The economic consequences will last ...

June 24th, 2020 | 3:00pm BST, 10:00am EDT For retailers, online experience has gone from being ‘a priority’ ...

There is rarely a facet within an industry that hasn’t been touched by technology. The retail industry is no e...

Building a successful global business is a never-ending juggling act. With what can seem like an unlimited num...

By Jack M. Germain Jun 2, 2020 11:16 AM PT The United States Business Association of E-Commerce is poised ...

Since people are starting to stay indoors more often, consumers are now opting for buying things online. The ...

It likely wasn’t much of a surprise that JC Penney filed for chapter 11 bankruptcy after the recent and sudden...

Google has undertaken a pilot program for Voice Match, a new voice confirmation feature for purchases made in ...

It has been two months since we started the lockdown in the U.K. It seems longer. The air is cleaner, and the ...