Ecommerce expert in india - purshoLOGY

Getting data-driven marketing personalisation right

In today’s consumer landscape where loyalty is fluid, omnichannel is a reality, and behaviours have shifted, p...

Unlike most of the world, an online retail business never sleeps, which means that the systems powering an onl...

Clare Cryer is Chief Growth Officer at retail technology agency Outform. I caught up with Clare to find out mo...

Click and collect will account for almost 11% of UK online retail sales by 2025, according to new research, as...

We are currently embarking on what seems like a new age of AI-powered creativity. Between GPT-3, a language ge...

Influencer marketing has become an integral part of the marketing mix for many brands today. But how can brand...

Thomas Butta is Chief Strategy and Marketing Officer for Airship, the mobile app experience platform. We ask h...

Black Friday spend is predicted to be subdued this year, as the cost of living crisis hits both consum...

Since GPT-2 first made waves – and headlines – in 2019 as an AI tool that produced such convincing writing, it...

With more and more brands exploring a presence in the metaverse (however you define it), new opportunities for...