Retailers: How many shoppers do you need to worry about this holiday season? The answer, it turns out, is five...
Accenture Song MD on helping brands become ‘life-centric’
Pritesh Gadhia is Managing Director, UK and Ireland, at Accenture Song (formerly Accenture Interactive). We as...
Digital Marketers Take Fragmented Tactics to New Targets
The role of digital marketing continues to gain traction in the wake of the retail rebirth following the pande...
How digital out-of-home powers effective omnichannel campaigns
Short-term sales activations can be a crutch – great at boosting revenue but a quick fix that only papers over...
Performance Ad Network Connects Influencers, Brands, Audiences
In marketing, the term “influencer” refers to a generalized category of people who use their vast social media...
What are FMCG brands doing to make sure online shoppers convert?
Since the onset of the Covid-19 pandemic, ecommerce demand and activity have been elevated – something that co...
Retail Needs Tech Integration To Satisfy Consumer Expectations
The retail industry requires small and midsize companies to respond swiftly and nimbly to constantly changing ...
The increasing importance of the digital shelf for FMCG brands
The hyper-acceleration of ecommerce seen during the height of the Covid-19 pandemic has in large part been rev...
Rewards Programs Do Matter to Consumers
Spiraling inflation is increasing consumer demand for incentives wherever they shop. So, retailers take note: ...
Sophos’ Andrea Carter on ABX and other B2B marketing trends
Andrea Carter is Senior Director of Marketing EMEA at Sophos, a cybersecurity-as-a-service company. I recently...