Following on from a successful virtual event in December 2020, ‘Riding the Ecommerce Wave’, Econsultancy Live ...
Made in China, Sold on Amazon: The Numbers are Skyrocketing | Trends
By Jack M. Germain Mar 30, 2021 5:00 AM PT One of the most successful direct-to-consumer shopping outlets ...
Addressing email accessibility: The 3 key steps
Jessica Bolton, Enterprise Customer Success Manager at Iterable, shares some advice on closing the accessibili...
Modern Solutions for a New Era of Collaboration | Applications
Collaboration between employees, teams, and clients is more important than ever before, and there are a variet...
A day in the life of… Jelena Stosic, Strategy Director at Kids Industries
Kids Industries is a research, strategy, and creative agency that specialises in the family market. We recentl...
Entice, don’t sell: Why gamification is a catalyst for everyday business impact
Consumers have grown weary of always being asked for something — data, time, money. This creates a real challe...
Diageo on D2C strategy, owning search and adapting to new consumer moments
For brands who primarily sold to or interacted with customers via a physical venue, the Covid-19 pandemic and ...
Kimberly Clark’s Juliana Chu on the brand’s agile approach to digital analytics
Juliana Chu, the Director of Digital & Analytics in APAC for Kimberly Clark, spoke today at the Festival o...
Babylon Health on customer engagement strategy and email design
At Day Two of the Festival of Marketing: the Bottom Line, Babylon Health CMO Catherine Allan laid out the appr...
HSBC’s Head of Marketing Performance on data democratisation and data lineage mapping
At the Festival of Marketing: the Bottom Line, Alison Hanrahan, Head of Marketing Performance and Enablement a...