Cause marketing has come to the forefront since the pandemic, with many big brands recognising the importance ...
Creating Paths of Engagement for Effective E-Commerce Journeys | E-Commerce
From an initial expression of interest, to a purchase, to receiving ongoing support and ultimately buying agai...
A day in the life of… Leigh Gammons, EMEA CEO of Wunderman Thompson Technology – Econsultancy
Today’s ‘Day in the Life’ features Leigh Gammons, EMEA CEO of Wunderman Thompson Technology. After taking over...
Congress Backs Billions for Tech R&D Though Enactment Uncertain | Government
By John K. Higgins Jul 1, 2021 4:00 AM PT The U.S. technology industry is guardedly supporting a massive l...
A day in the life of… Liat Karpel Gurwicz, Head of Ecommerce Marketing at Wix – Econsultancy
Today’s ‘Day in the Life’ features Liat Karpel Gurwicz – Head of Ecommerce Marketing at ecommerce platform, Wi...
Travel Industry Faces High Demand, New Expectations | Trends
Travel after the pandemic is not going to be quite the same as it used to be, but it’s definitely coming...
Marketing That Matters: How Samsung built up its direct-to-consumer business during Covid-19
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Social Media Ads, Chat Apps Pegged to Power Summer Sales | Social Media Marketing
By Jack M. Germain Jun 18, 2021 4:00 AM PT Consumers will spend more money shopping online this summer in ...
HSBC, Benefit, and Zoopla on restructuring marketing teams to be future-focused
According to Marketing Week’s Career and Salary Survey 2021, 46.3% of marketers have experienced the introduct...
New AI Tools Help Level the Playing Field for Retailers | E-Commerce
By Jack M. Germain Jun 10, 2021 5:00 AM PT Artificial intelligence may well be the Holy Grail solution for...