The impact of managing your marketing spend effectively can be game changing. It’s key not only to sur...
Managing Google’s Algorithm Updates – E-Commerce Times
Many businesses rely heavily on organic search engine traffic for business, perhaps in many cases too heavily ...
UM’s Chris Skinner on the importance of strong agency culture in the ad sector
Chris Skinner is President EMEA of media agency UM, which delivers media campaigns across channels for brands ...
4 Tips To Attract a Younger Customer Base
The need to allure younger shoppers today is redefining marketing strategies for retailers who know that growi...
Four ways that luxury brands are building customer loyalty through digital channels
Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting s...
Digital Clienteling Platform Breathes Life Into Live Commerce
The marketing technique called clienteling is used by retail workers to establish long-term relationships with...
Magnite’s James Brown on the future of privacy, personalisation, and programmatic
I recently caught up with James Brown, who is Head of International for the sell-side advertising platform, Ma...
AI-Powered Search Turns E-Commerce Queries Into Conversions
It’s a common refrain from both technologists and laypeople alike, but the past two years have reshaped the di...
The Armstrong Partnership’s Daniel Owen on B2B marketing’s evolution in the pandemic
Daniel Owen is CEO of The Armstrong Partnership, an independent B2B marketing agency that works with leading i...
Consumer Activism Will Steer Brand Focus in 2022
As the New Year rolls in, consumers are strengthening their voices to tell brand marketers how they support ca...