For the past 12 months, the “metaverse” has been the talk of the digital town. While the term has been...
B2B Funding Firms Banking on Embedded Finance
Embedded finance is on the rise in both the business and consumer payments markets. Analysts project its reven...
Zelros CEO Christophe Bourguignat on AI personalisation in insurance
Image: Shutterstock The Covid-19 pandemic spurred on a shift in digital innovation in the insurance industry. ...
Sink or Swim: 5 E-Commerce Pain Points To Address for Success
Cart abandoned! That is the action no e-commerce seller wants to see at their online store. Many busin...
Webinar: Future of Marketing
Discussing key trends and insights from Econsultancy’s Future of Marketing survey and report, this webinar exa...
Sweetwater’s Well-Tuned Marketing Is Music to Shoppers’ Ears
Companies like Wayfair, Etsy, eBay, and many others in this troublesome inflationary era, struggle with an e-c...
Three marketing trends shaping the influencer industry in 2022
Influencers are more integral to the digital marketing strategies of big brands than ever before. This has bee...
Luxury Consumers Dismiss Inflation, Say ‘Full Shopping Ahead!’
Inflation may be forcing many Americans to reduce their discretionary spending, but shopping still appears to ...
Flashtalking’s Lucy Hinton on adtech evolution and winning at multichannel
Lucy Hinton is SVP Client Success EMEA at Flashtalking, the ad management platform that was acquired by Mediao...
Data Science Tips for E-Commerce Brands To Build Winning Customer Journeys
Why aren’t potential customers purchasing from your business online? Oftentimes, it’s a guessing game for bran...