With more and more brands exploring a presence in the metaverse (however you define it), new opportunities for...
What is it, and how can brands take advantage?
In an increasingly privacy-conscious web, contextual ad targeting is clearly having a moment. Discussion websi...
What is a marketing mindset and what are its benefits?
In order to be successful, modern marketers need the right knowledge, skills and mindset. Knowledge and skills...
What makes for a successful loyalty scheme?
There are many reasons why customers regularly shop from a given retailer. The concept of loyalty migh...
Increase Spend or Lose Sales
Businesses should be increasing their market spend as a key strategy to weather the current economic setbacks....
“Traditional consumer insights techniques are utterly outdated,” says Zappi CEO
Steve Phillips is the founder and CEO of consumer insights platform Zappi. I recently caught up with with Stev...
New Intelligence Platform Helps Businesses Sidestep Cyberattacks
Vulnerability management is a major cybersecurity strategy that many organizations never seem to successfully ...
How is the rapid grocery market faring amid rising challenges?
Investment in q-commerce companies soared during the pandemic with consumers increasingly turning to rapid gro...
Retailers Wrestling With Returns Mull Restocking Fees
Retailers are stuck with a growing pile of unsold inventory as shoppers reprioritize their buying needs amid r...
Charging for ecommerce returns: Can it be avoided?
The phrase ‘serial returner’ stems from the culture of online fast fashion, and in recent years, t...