Today’s ‘Day in the Life’ features Jenny Sagström, CEO and Founder of B2B creative agency, Sköna Advertising. ...
Adopting a test-and-learn approach | Econsultancy
The ability of an organisation to leverage data – either for singular marketing campaigns or wider business st...
Standing Out From the Crowd: Investor Selection Criteria in 2021 | Business
Last year was quite the ride and 2021 promises to be another tumultuous year. Traditional capital doesn’...
How Allbirds has been successful in both the west and China
Breaking into the Chinese market is a notorious challenge for many overseas brands, despite the appeal. Here’s...
How museums are using immersive digital experiences (pre- and post-pandemic)
Museums and galleries have been some of the hardest hit destinations since the onset of the coronavirus pandem...
E-Tailers Squandering a Fortune in ‘NUMO’ False Declines | E-Commerce
By Jack M. Germain Feb 9, 2021 5:12 AM PT Is your list of new business customers falling short due to issu...
An introduction to the principles of data collection and analysis in each digital channel
Each channel implementation has different requirements for enabling it within the tracking ecosystem. The most...
A day in the life of… Guy Kawasaki, Chief Evangelist at Canva
Guy Kawasaki popularised the term ‘evangelist’ whilst at Apple in the 1980s, helping to promote the Macintosh....
B2B Payments Industry Trends to Watch in 2021 | Trends
Looking back to the start of 2020, even if you saw the pandemic coming, it’s doubtful that anyone would ...
What does the future hold for the beauty retail experience?
Before the pandemic began, Kantar data shows that beauty and personal care sales were growing at a rate of 6.8...