At the Festival of Marketing: the Bottom Line, Alison Hanrahan, Head of Marketing Performance and Enablement a...
A day in the life of… Cory Munchbach, COO of BlueConic
Cory Munchbach is the COO of customer data platform, BlueConic. In today’s ‘day in the life’, Cory talks us th...
E-Gift Cards Fitting the Bill for Consumers, Retailers | E-Commerce
By Jack M. Germain Mar 25, 2021 5:00 AM PT Consumer shopping patterns continue to settle into new opti...
Debenhams’ outgoing CMO on lessons in agility for retail marketers
Abigail Comber, the outgoing CMO of Debenhams, spoke today at the Festival of Marketing about how Debenhams ap...
The Role of Marketing Attribution in the New Age of E-Commerce | Marketing
When it comes to marketing strategies, there is nothing more important than analyzing and measuring the actual...
How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view
The insurance comparison market is a colourful, competitive place full of larger-than-life marketing character...
Young Adults, Seniors Over 75 Most Susceptible to Cyber Fraud: Report | Cybersecurity
The most vulnerable cybercrime victims are young adults and adults over 75, according to the latest research r...
Arts and Culture’s Virtual Survival Story: The Show Must Go On | E-Commerce
The arts have seen a shift in the last year away from in-person gatherings, but that doesn’t mean that p...
How to improve customer experience when products are out of stock
Discovering an item is ‘out of stock’ remains one of the biggest frustrations for online shoppers. For retai...
Data-driven advertisers have a hammer and everything looks like a nail
Nils Andersson Wimby, Agency Director at Isobar Sweden, argues that marketers always need to be open to new pe...