Back when e-commerce first emerged as a viable solution for business-to-customer sales, there were platforms s...
14 examples of augmented reality brand experiences
The global AR market is projected to grow from $6.12 billion in 2021 to reach $97.76 billion by 2028. The Cov...
Livestream E-Commerce Goes Mainstream | E-Commerce
Livestream shopping has grown in popularity in recent months, and it’s likely to become even more preval...
WW’s Tony Miller on personalisation: “consumers want more than just a message that is based on some data”
Tony Miller is VP, Growth and Performance Marketing at WW (formerly known as Weight Watchers), which is now he...
Xeim’s Richard Robinson named in BIMA 100 as a digital leader
Richard Robinson, Managing Director of Xeim Engage (incorporating Econsultancy and Oystercatchers), has again ...
SCOTUS Tilts Toward Software Access in Ruling for Google | Tech Law
By John K. Higgins May 5, 2021 10:19 AM PT A legal dispute between Google and Oracle over software copyrig...
Accessibility specialist Elisabeth Ward on disability in digital and the impact of the pandemic
On day two of Econsultancy Live: ‘What’s next for CX?’, Elisabeth Ward, accessibility expert at Scope, speakin...
A day in the life of… Gali Arnon, CMO at Fiverr
Gali Arnon is CMO at Fiverr – the online marketplace for freelance services. We caught up to find out more abo...
Many CEOs Skeptical of Social Media Marketing | Social Media Marketing
By John P. Mello Jr. May 4, 2021 4:00 AM PT Numerous CEOs doubt of the value of social media marketing, ac...
Is E-Commerce Overtaking Traditional Retail?
Technological enhancements have made it even much less hard to perform the ones digital transactions. Stuff li...