One of the most frustrating elements of search engine optimization has been Google’s attempt to address qualit...
We want to deliver something useful in our CX – Econsultancy
MoneySuperMarket is a fascinating brand because the comparison website’s positioning is all about engendering ...
5 Steps to Optimizing Your Quiz for Marketing Success | Marketing
The modern world is becoming more difficult every year for e-commerce marketers. Audiences are harder than eve...
Prioritize Ecommerce Tasks with the Eisenhower Matrix
A simple, two-by-two matrix can help ecommerce business owners and managers prioritize tasks and become more e...
Where email testing goes wrong, and how to switch to objective-led testing for long-term gain – Econsultancy
Testing is an essential aspect of email marketing because it can deliver meaningful results you can use to ope...
How to Exert Privacy Control Over Your Home Speakers | Privacy
By Jack M. Germain Aug 6, 2019 10:34 AM PT Three leading smart speaker technology makers — Amazon, G...
Migrating ecommerce platforms is more than moving data
In “After Magento 1, build something special,” my previous post, I suggested looking at alternatives to migrat...
Jakarta roundtable takeaways – Econsultancy
Every year, the number of companies which make up the marketing technology (‘martech’) landscape has grown. A...
Leveling Up From Product Seller to Brand Builder | Social Media Marketing
We all know how powerful video marketing can be when it comes to building a brand. Video traffic is expected t...
18 Tools to Publish and Sell an Ebook
Writing an ebook can be a good way to demonstrate your expertise. There are plenty of online tools to help wit...