Facebook is not just the world’s most popular social media site, it is also an excellent advertising platform ...
A day in the life of… Rebecca Martin, CMO at workforce optimisation platform Calabrio – Econsultancy
Rebecca Martin is known as an “unflappable veteran” of Minnesota’s emerging technology industry with close to ...
Security Pros: Be on High Alert for Certificate Changes | Enterprise Security
They say that the key to good security is constant vigilance. As a practical matter, this means that it’...
Non-standard Product Images Can Spur Sales
Quality product photos are crucial to selling online. Since they cannot physically touch an item, shoppers nee...
Could Ikea dominate the smart home market? – Econsultancy
When you think of bookcases or bedding, Ikea is naturally one of the first retailers that springs to mind – a ...
Platform Power | Trends | E-Commerce Times
For decades a database application was what we called an “app” that collected data and regurgitate...
Overlooked Email Tools to Streamline Production, Drive Conversions
Most email service providers offer easy form builders to entice (and segment) new subscribers. This example is...
What Is scrappy marketing and how can it make you more agile? – Econsultancy
As marketers, we often spend a lot of time sweating the small stuff. We strive for perfection in every campai...
Taking the Leap With B2B Customer Experience Tech | Customer Experience
The business-to-consumer shopper experience has undergone a seismic shift in the past few years, thanks in lar...
Blockchain Is Transforming the Retail Supply Chain
Retailers worldwide are now applying blockchain technology to their supply chains to verify the origin and tra...