Ecommerce consultant - purshoLOGY

How to Audit Google Analytics, Ads Integration

Google Ads is an important platform for online merchants. Google Analytics is another. Combining the two provi...

According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year...

Shipping is often one of the most time-consuming aspects of running an e-commerce business. Implementing shipp...

On Amazon’s marketplace, a product’s title can be the difference between getting a click or being ignored. Nex...

Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, f...

By Peter S. Vogel & Chelsea Hilliard Aug 26, 2019 11:42 AM PT There is no data showing how many people...

Earlier this year at its annual Marketing Live conference, Google announced a slew of Ads updates. One that di...

In what is perhaps one of the starkest examples yet of the digital disruption that has upended retail, upstart...

Traditional cable TV providers will face a big competitive threat in the next decade from the Internet, IPTV a...

Here is a list of product releases and updates for late August from companies that offer services to online me...