California Assembly Bill 5, which would require many businesses to hire workers as employees rather than indep...
SEO: Catchall Redirects Are a Bad Practice
I recently learned a new phrase from a prospective client: “limbo page.” He used the term when describing his ...
Will the big multi-state antitrust investigation of Google affect marketers? – Econsultancy
On Monday, the rumors of a large state-led antitrust investigation of Google were confirmed when the attorneys...
New Insightly Marketing Platform Modernizes Legacy CRM | Products
Insightly on Tuesday announced the availability of Insightly Marketing, which integrates marketing, sales and ...
The evolution of my customer service team
I love the book “Delivering Happiness” by Tony Hsieh, founder of Zappos. It is mainly about the culture of cus...
Feedback from marketers in Jakarta – Econsultancy
For the past few years, ‘data-driven marketing’ has been rated one of the most exciting areas of marketing in ...
Google Ads Expands Keyword Variant Matching, Again
Over the past couple of years Google Ads has expanded the use of close keyword variants. I wrote about the ini...
With cookies under attack, the IAB calls for new tracking standards – Econsultancy
The bad news: right now, it appears that what comes next isn’t likely to look anything like what marketers hav...
Rethinking the User Interface for Consumer Voice Tech | Trends
Voice can provide a simple, compelling user experience, but the path to adding voice controls to any product, ...
5 Content Marketing Ideas for October 2019
Useful, informative, and entertaining content is a good way to attract customers. It is the foundation for con...