After having countless conversations with iPhone users in the last few days, I’ve concluded that Apple w...
Amazon Alters Small-business Strategy; Competitors Take Advantage
Amazon is reducing its inventory purchases from smaller merchants, while other companies are catering to them....
Advertisers see media as a cost center and “complex headache”: report – Econsultancy
Companies around the world will spend over half a trillion dollars on media this year, but according to the ID...
Google’s ‘Right to Be Forgotten’ Approach Wins Nod From EU Court | Tech Law
Google need not comply with the right to be forgotten outside of the European Union, according to a European C...
Here’s Why Your Content Marketing Is Failing
Content marketing works over the long term. It requires commitment and consistency. Failure to define success ...
A day in the life of… Charli Rogers, Vice President of International Client Services at Yext – Econsultancy
Charli Rogers is Vice President of International Client Services at brand management platform Yext. Econsulta...
OpenWorld Takeaway | Vendors | E-Commerce Times
I was speaking to an Oracle executive about some of the company’s announcements at last week’s Ope...
How to Choose KPIs for Your Ecommerce Business
The purpose of key performance indicators is to assess performance quickly. For ecommerce, there are common, s...
5 examples of quirky KFC marketing campaigns in Asia – Econsultancy
Most marketers are familiar with KFC’s hilarious and well-publicized campaigns in the UK and the US, but does ...
PriceWaiter CEO Stephen Culp: ‘Negotiation Has Been Around Forever Because It Works’ | Exclusives
Fledgling e-commerce company PriceWaiter aims to save customers money, time and energy by negotiating better-t...