As the New Year rolls in, consumers are strengthening their voices to tell brand marketers how they support ca...
Optimising ecommerce revenue starts with a deeper understanding of buyer behaviour
Every session on your ecommerce site or app is combustible. Friction from any number of factors – from webpage...
Belly Up to the Bar With First-Ever Digital Booze Card
Consumers have a strong appetite for gift cards and gifting alcohol. But until now they could not do both with...
Social media marketing in 2022: What do the experts predict?
From Facebook rebranding as Meta, to TikTok reaching one billion monthly users – 2021 was a mammoth year in th...
Practical Ideas To Make Money With Software
Not everyone who knows how to code software gets rich quick, if at all. But extra money can be generated from ...
Search marketing in 2022: What do the experts predict?
Big updates from Google have always had a major impact on the world of search marketing, and 2021 feels like i...
Supply Chain Woes, Yearning for Normal Sway Holiday Buying Habits
Concerns over supply chain snags, delivery delays and a yearning for a return to normal are influencing consum...
Data & analytics in 2022: What do the experts predict?
Between new privacy legislation, increased scrutiny of big tech’s approach to data collection, and the continu...
Managing the Inevitable Reality of E-Commerce Returns
Product returns are an unavoidable part of running an e-commerce business. They can’t be eliminated, so offeri...
Vismedia’s Santi Sarapinas on the future of mixed reality experiences
Santi Sarapinas is a creative technologist and director of visual communications agency, Vismedia. I caught up...