The shopping season is fast approaching. Black Friday — the kickoff of Christmas consumerism — fal...
3 Tips for an Ecommerce Marketing SWOT Analysis
A SWOT analysis — strengths, weaknesses, opportunities, and threats — can help an ecommerce business improve i...
Digital ad growth is slowing: report – Econsultancy
Mobile is now firmly the dominant driver of revenue and accounted for 69% of it in the first half of the year....
Microsoft Takes Another Stab at Wireless | Mobile
Microsoft once again is making a move in wireless with its new foldable smartphone called “Surface Duo.&...
SEO: Google’s BERT Update Helps Ecommerce Product Pages
Google’s BERT algorithm, released last week, is the company’s latest effort to understand the intent of search...
Are you making biz dev harder than it should be? – Econsultancy
Ask an agency owner to name their biggest challenge and, chances are, business development will be up there. A...
Harnessing Visual AI to Boost E-Commerce Sales | Search
Each person interprets an image in countless subjective ways, based on individual biases. However, when search...
Using Audiences in Google Search Campaigns
Last month, Google Ads announced two new enhancements for search campaigns: affinity audiences and in-market a...
A day in the life of… Paul Frampton, President of Control v Exposed – Econsultancy
Paul Frampton is the President of the European divison of Control v Exposed, a performance marketing agency sp...
E-Gurus: Online Guides to Personal Growth | E-Commerce
The personal and professional growth coaching industry is exploding, thanks in part to the accessibili...