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The first rule of Black Friday marketing is: You do not talk about Black Friday. Do you know what the second ...
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Every business claims to make customer service a top priority. However, in today’s highly competitive bu...
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Every year I review trends, changes, and innovations that impact email marketing. What follows are my observat...
10 of the best ad campaigns from the UK’s top supermarkets – Econsultancy
The UK’s biggest supermarkets are constantly vying for consumer attention. Millions are spent on large-scale ...
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Microsoft will end support for the Windows 7 operating system on Jan. 14, 2020. This may seem like only a mino...
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Seven steps to an effective data strategy and a virtuous circle of insight – Econsultancy
Customer insights don’t just happen, they need businesses to commit to a process, technology and behavioural c...
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Direct-to-consumer commerce, or D2C, is on the rise. Increasingly, consumers are expecting to interact directl...
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An internal linking strategy around topic clusters or silos can improve site architecture, help search engines...