For the last 15 years I’ve written year end articles on where we’ve been and where we’re goi...
What’s the Value of Social Media?
Measuring results from social media marketing can be tricky as much of the benefit is indirect and not easily ...
A guide for marketers – Econsultancy
After the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see t...
3 Ways Consumers Use Mobile Commerce
Eighty-five percent of mobile internet users are (i) waiting for something, (ii) on a work break, or (iii) rel...
What do the experts predict? – Econsultancy
Here we are, joining the bandwagon of 2020 marketing predictions. Except I’d like to think that at Econsultan...
5 Clever Email Marketing Tactics for Holiday Conversions
I’ve received many holiday email-marketing messages since the busy Black Friday to Cyber Monday weekend. In th...
Costs for ads targeting Safari users have fallen by 60% because of ITP, but are advertisers missing the plot? – Econsultancy
In the two years since Apple introduced Intelligent Tracking Prevention (ITP) for its Safari web browser, pric...
13 New Social Networks for 2020
Social networks can help merchants reach prospects, establish professional contacts, and research markets. The...
Why beauty brands are succeeding with experiential marketing – Econsultancy
Today’s beauty industry is decidedly different from 10 years ago. Instead of traditional advertising, beauty ...
How to Take CPG Sales to the Next Level | Sales
Consumer packaged goods, or CPG, are the everyday items consumers use, such as food, beverages, clothes and ho...