E commerce strategy - purshoLOGY

Non-standard Product Images Can Spur Sales

Quality product photos are crucial to selling online. Since they cannot physically touch an item, shoppers nee...

When you think of bookcases or bedding, Ikea is naturally one of the first retailers that springs to mind – a ...

For decades a database application was what we called an “app” that collected data and regurgitate...

Most email service providers offer easy form builders to entice (and segment) new subscribers. This example is...

As marketers, we often spend a lot of time sweating the small stuff. We strive for perfection in every campai...

The business-to-consumer shopper experience has undergone a seismic shift in the past few years, thanks in lar...

Retailers worldwide are now applying blockchain technology to their supply chains to verify the origin and tra...

Direct-to-consumer (D2C) brands sell their products directly to consumers, taking away the need for third-part...

Many online businesses rely on Black Friday and Cyber Monday to drive their profit margins. During this four-d...

Your site won’t rank if search engine bots can’t crawl it. And hidden doors that don’t impact human visitors c...