E commerce strategy - purshoLOGY

How to Write Amazon Product Titles That Drive Clicks

On Amazon’s marketplace, a product’s title can be the difference between getting a click or being ignored. Nex...

Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, f...

By Peter S. Vogel & Chelsea Hilliard Aug 26, 2019 11:42 AM PT There is no data showing how many people...

Earlier this year at its annual Marketing Live conference, Google announced a slew of Ads updates. One that di...

In what is perhaps one of the starkest examples yet of the digital disruption that has upended retail, upstart...

Traditional cable TV providers will face a big competitive threat in the next decade from the Internet, IPTV a...

Here is a list of product releases and updates for late August from companies that offer services to online me...

From advising marketers to spend time with Sales, to setting his own goals for stress management, Patrick J. M...

So now Oracle is appealing the Pentagon’s award to Amazon of its US$10 billion JEDI contract to provide ...

There are two types of sitemaps: HTML and XML. HTML sitemaps guide visitors, mostly. XML sitemaps guide search...