30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversi...
RingCentral’s stance on protecting your data | #customersupport #supporticket
For two decades our company has operated with trust as a core value. In the spirit of transparency, we wanted ...
Data and analytics trends in 2021: How will strategy evolve in the wake of Covid-19?
Earlier in the month, we took a specific look at the issue of third-party tracking cookies and how their ongoi...
Nestlé’s Global Data and Analytics Manager on the fundamentals of data strategy – Econsultancy
A robust, data-driven ecommerce strategy has become ever more crucial to brands over the past decade as they t...
The vital role of ‘slow data’ in ecommerce – Econsultancy
Professor Chris Bones, co-founder and Chairman of Good Growth, explains and contrasts the roles of ‘fast’ and ...
Useful Methods to Raise Data Availability
Modern technology has infiltrated countless industries around the world, and so many of today’s businesses rel...
B2B Merchants: Harness Data to Pivot, Adapt
I’m hearing the word “pivot” from B2B merchants. Manufacturers and distributors are pivoting to keep up with t...
Get the data that puts you ahead of the competition
What you will read in this post: Understand holiday season traffic trends Optimize for strong SEO and PPC key...
Top 3 Marketing Software for Data Visualization
One of the biggest advantages of marketing software is that it allows marketers to quickly and efficiently gau...
The untapped value of qualitative keyword data
30-second summary: Starcom’s Owned Strategy Director Jack Telford argues that it’s easy to become over-relian...