Customer - purshoLOGY

Closing the Gap Between Brand Promises and Customer Trust

Here are four questions every company should ask before marketing for consumer bucks. Aug...

The business-to-consumer shopper experience has undergone a seismic shift in the past few years, thanks in lar...

The contact center uses familiar benchmarks to determine if a call, chat or email is successful or not. Call m...

Customer call centers have traditionally focused on dealing with customer issues and concerns. Whether it’s a ...

Oracle just published some commissioned research that gives us insights into both CRM generally and the times ...

E-commerce has exploded since Amazon and eBay were founded in 1995. Today, e-commerce is part of everyday life...

If there’s one company that knows a thing or two about keeping its customers happy, it’s Disney. This is refl...

Described by The Economist as “the oil of the digital era”, data is considered extremely valuable to all manne...

As a small business owner, you need to make sure your customers get remarkable experiences if you are to drive...

Car manufacturers (sometimes called original equipment manufacturers or OEMs) and dealerships have struggled t...