Customer - purshoLOGY

Why a Single Source of Truth Often Isn’t | Customer Data

This week, Salesforce used its annual Dreamforce mega-show to make a host of announcements, ranging from conta...

Every business claims to make customer service a top priority. However, in today’s highly competitive bu...

It’s easy to take things you see every day for granted. We take the sun rising and setting for granted, ...

You may not be able to control what your customers say about you, but you can certainly influence it. ...

The customer data platform (CDP) has experienced a rapid rise in popularity as a marketing technology platform...

Consumers have been adopting disruptive digital technologies in their daily lives at a rapid pace. Customers w...

Customer loyalty is important to every business because repeat customers make up a large chunk of a company’s ...

I love the book “Delivering Happiness” by Tony Hsieh, founder of Zappos. It is mainly about the culture of cus...

The many advantages of building and growing a business based on fulfilling your own needs. September ...

From e-commerce to banking applications to healthcare systems — and everything in between — if it&...