Customer - purshoLOGY

What’s the Secret to a Winning Customer Success Strategy?

One of the things I have learned during my career is that excellence does not happen by accident. Have you eve...

With customer experience (CX) becoming an integral part of doing business today, CXOs across industries are wo...

Customer feedback is crucial for any organization. It can help you understand the requirements of your target ...

The internet has empowered consumers in numerous ways, giving them a more direct connection with the brands th...

With the introduction of the California Consumer Privacy Act (CCPA) this year and GDPR in 2018, the age of dat...

Customer feedback is crucial for any organization. It can help you understand the requirements of your target ...

FMCG brands have historically generated the lion’s share of their sales offline, with consumers typically buyi...

Brightback, a San Francisco-based company focused on customer retention for subscription businesses, recently ...

For most businesses, meeting target sales goals and key revenue metrics are top priorities. While executive te...

It shouldn’t come as a surprise to you if we say – Customer is the real wealth for any business (onli...