CRM - purshoLOGY

CRM vs. CMS: Which is Right for Your Business?

CRM and CMS may sound pretty similar, but they’re two distinct types of software that do completely di...

Reading Time: 5 minutes Your CRM system is one of the biggest assets for your business. It enables you to sto...

Customer relationship management (CRM) remains a key way for companies to deliver ‘customer centric’ marketing...

A few weeks back, my friend and I went shopping for some kitchen appliances. I wanted a microwave while my fri...

Reading Time: 5 minutes Many small and medium-sized businesses (SMBs) face the challenge of selecting the rig...

When people in marketing talk about CRM, they typically mean one of two things: the practice of CRM, which sta...

2020 is officially behind us, but its impact is still being felt. Digitization is accelerating, and businesses...

Reading Time: 4 minutes CRMs or Customer Relationship Management software are specialized tools to assist org...

Deciding which customer relationship management (CRM) system is right for your business takes time and can be ...

Saul Lopes is the Head of CRM for the UK division of Dixons Carphone, with responsibility for the Currys PC Wo...