30-second summary: Content quality is key to high rankings in Google organic but it is not easy to tell what ...
Is Longer Copy Better for Social Media Ads?
I’ve addressed the importance of copywriting for Facebook and Instagram ads. Many marketers default to short c...
Optimize Facebook Ads with Better Images and Copy
Despite the chatter around its dwindling reach, Facebook remains hugely popular. It has twice the number of us...
Once Teacher Tore Down His Copy Filled With Poetry, Today He Is A Star Lyricist of Bollywood
Talent can never be suppressed. Like water, it always finds its way even through the thorny forests and steep ...
The 5 Cs of Content Marketing Copy
Master these five skills and you’re well on your way to creating content that grabs attention and turns ...
A day in the life of… Kathryn Strachan, Head of Copy & MD at Copy House – Econsultancy
What does it take to go from freelance copywriting to growing a content marketing agency? We caught up with Ka...
Three tips for Q4 ad copy and messaging
The holiday season is quickly approaching with the start of Q4, which means an increase in consumer demand and...
How to write landing page copy that converts like crazy Search Engine Watch
Businesses that use 10 to 15 landing pages experience up to 55% more leads. However, it isn’t as easy as slapp...
Learn to Write Copy That Sells With This $11 Online Course
Learn how to write copy that sells and watch the money roll in. August 10, 2019 ...
Small-budget guide to testing ad copy, landing pages, and more Search Engine Watch
When you have a smaller digital marketing budget, you might think that testing should take a backseat to effic...