This case study explores how Huggies campaign with Sonam Kapoor doing the flip and dip challenge garnered more...
Integral Ad Science’s Csaba Szabo on contextual advertising and CTV
Csaba Szabo is Managing Director EMEA at Integral Ad Science. I recently caught up with Csaba to find out more...
Why Developers Need a Contextual Framework to Truly Understand Their Users
Opinions expressed by Entrepreneur contributors are their own. An aspect of UI/UX design that many develope...
Need More From Your Digital Ad Spend? Adopt Contextual Alignment | Marketing
A recent study of eBay ads found that digital brand search ad effectiveness is overestimated up to 4,100 perce...