30-second summary: Companies can rank for trending keywords by combining content marketing with current event...
Four content types that users really engage with
30-second summary: Life in lockdown led to a huge uptake in media consumption, including a 44% worldwide incr...
SEO How-to, Part 7: Mapping Keywords to Content
Keyword research is the process of identifying the words that consumers use to search for your products on Goo...
Thesis and Adobe prove SEO content doesn’t have to be boring to be useful
30-second summary: To make Adobe findable via non-Adobe keywords, Thesis created over 100 helpful, entertaini...
Tips and tools to combine content marketing and PPC
30-second summary: Many businesses opt for content marketing because organic traffic is free. But, this strat...
How travel brands can inspire confidence in the sector through content strategy and SEO – Econsultancy
With a gradual lifting of restrictions on travel, consumers are beginning to cautiously consider venturing abr...
A day in the life of… Sven Lung, CEO at Green Park Content – Econsultancy
Sven Lung is CEO at Green Park Content. He previously launched the ecommerce fashion giant BrandAlley.com, whi...
5 Content Marketing Ideas for August 2020
From National Black Business Month to product-focused features, August offers content marketers many opportuni...
How to build your brand authority through content marketing
30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or n...
How to use podcasting in your content marketing campaign
30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy. There a...