Breaking into the Chinese market is a notorious challenge for many overseas brands, despite the appeal. Here’s...
China Is the Next Boom Market for Connected TV Advertising and Over the Top Marketing
February 4, 2021 5 min read Opinions expressed by Entrepreneur...
How does the ecommerce experience in China differ from the west? – Econsultancy
At Econsultancy Live 2020, a two-day virtual conference focused on the opportunities and challenges of the eco...
Are search engines dead in China?
30-second summary: WeChat, a widely-used Chinese app, provides users with a variety of features including mes...
Amazon joins forces with Pinduoduo to capitalise on holiday shopping in China – Econsultancy
Four months after Amazon officially closed down its domestic marketplace in China, it has found a way to retur...
U.S., China Trade War Is Impacting Ecommerce
The trade war between the U.S. and China is affecting merchants in both countries. One U.S. example is Seattle...
A day in the life of… Jonathan Smith, CEO & founder of China marketing specialist Hot Pot China – Econsultancy
Jonathan Smith is CEO and founder at China marketing specialist Hot Pot China. Hot Pot has worked with brands...
Can ByteDance’s new search engine succeed despite the decline of search in China? – Econsultancy
Earlier this month, Chinese technology company ByteDance, the owner of the hugely popular short video app TikT...
Is it time to reassess importing products from China?
Like many online retailers, My Event Décor imports products from China. President Donald Trump’s recent swathe...
Salesforce’s Road to China | Vendors
It was bound to happen. Salesforce was going to China at some point, and it announced that action this week sa...