This Case Study explores how Sirona attempted to break the age-old misconception of women being each other’s w...
How Domino’s V-Day campaign helped Gen-Z move beyond situationships | #casestudy
Domino’s #SayItWithAPizza campaign explored the new dating arena by creating social media characters that enab...
How Too Yumm! used viral music to create a UGC and gained over 307Mn+ views | #casestudy
Using the full potential of influencers and virality of dance steps, Too Yumm! initiated a UGC campaign garner...
How Center Fruit’s branded content campaign reached 135 Mn+ in 5 weeks | #casestudy
Center Fruit aimed at owning the genre of comedy by developing a stand-up show with MTV India and created curi...
Case Study: How Fevicol used Instagram Reels Remix feature to engage users | #casestudy
Fevicol invited the audience to participate in an engagement activity by reviving an older ad, using Instagram...
How influencer activity for Bachchhan Paandey’s release campaign garnered 1Bn impressions | #casestudy
Bachchhan Paandey managed to create a stir on three social media platforms, by collaborating with creators exc...
Case Study: How Colors TV garnered 400+ Mn Reach in Valentine’s Week for the launch of new show | #casestudy
Staying true to the theme of the show, Colors TV managed to assemble quantitative and qualitative results for ...
How Columbia Pacific Communities redefined gender roles through its Christmas campaign | #casestudy
Social Samosa takes a closer look at Columbia Pacific Communities’ campaign #MissSanta, which aimed to empower...
How Cadbury Dairy Milk leveraged tech for the recent leg of Madbury | #casestudy
Carrying forth their long-standing user engagement IP – Madbury, Cadbury Dairly Milk India used technology to ...
Case Study: How Uber’s WhatsApp 2 Ride campaign for Delhi NCR garnered 31M Impressions | #casestudy
This case study explores how Uber used WhatsApp business platform to enable consumers to book a cab through th...