Influencer marketing enabled McDonald’s to reach a new audience segment of 22.6k unique new users that had not...
How PUMA’s WPL campaign tackling gender bias reached 300 million+ users | #casestudy
PUMA encouraged the audience to break the gender bias around cricket with WPL campaign #IndianCricketTeamCapta...
How Mountain Dew conquered with courage by amassing 10 billion views on Moj | #casestudy
Mountain Dew and Moj teamed up and created a UGC campaign with influencers in line with their latest commercia...
How Edelweiss Tokio Life Insurance toured 50 cities across the nation to promote organ donation | #casestudy
This Case Study explores how Edelweiss traced a heart on the map of India with the help of Zindagi Express, ed...
How Kurkure’s UGC gained 28+mn reach by celebrating cringe as cute | #casestudy
Kurkure Playz urged the netizens to proudly post their not-so-perfect ‘cringe’ photo in their #CringeIsCute ch...
How Google India showed the intricacies of regional languages with influencers from round the nation | #casestudy
This Case Study explores how Google India made the internet speak and understand the minute nuances of differe...
How Huggies used personalization & contextual advertising to target moms | #casestudy
This case study explores how Huggies campaign with Sonam Kapoor doing the flip and dip challenge garnered more...
How Tinder’s You Up? campaign garnered 50 million+ views by encouraging youth to explore their individuality | #casestudy
The Tinder You Up? case study explores how the dating app asked the youth to take charge of their dating life,...
How Fevicol used Ronaldo and Coca-Cola moment as a marketing opportunity | #casestudy
Fevicol added a witty brand connect to Ronaldo’s Coca-Cola incident as well as encapsulated the moment with a ...
How Deconstruct Skincare used education as a communication route | #casestudy
Deconstruct Skincare aimed to address consumers’ skincare concerns by encouraging them to ma...