casestudy - purshoLOGY

How Manipal Hospitals’ Heart Day campaign garnered 1.45Bn impressions by making people scan a QR code | #casestudy

This case study explores how Manipal Hospitals’ heart day campaign turned Bangalore’s traffic lights into hear...

To reach their audience, Zepto’s UGC campaign combined two everyday regular basics — Music and Groceries and c...

This case study explores how Mondelez India with its campaign #CheerForAllSports for Dairy Milk Silk aimed to ...

Amazon miniTV partnered with popular TV personalities and influencers, encouraging the creation of user-genera...

JioCinema’s campaign Search Hijack went through Google search results and noticed the lack of baby names inspi...

The success of Indian Popstar King’s brand Blanko shows the value of creator-led brands in the expanding creat...

This International Women’s Day, Spotify wanted to make a statement that would make people realise how women ar...

With rising costs and medical inflation, should a medical emergency arise, people tend to dip into their savin...

With TheSmallBigIdea, Ajay Devgn starrer Bholaa managed to create pre-buzz hype using the movie’s behind-the-s...

Housing.com’s campaign ‘Parr .. se Perfect’ encouraged consumers to keep searching for houses until they find ...