To spread awareness around mattress hygiene, Sleepwell launched the ‘Healthy New Year’ campaign leveraging fit...
Case Study: How Dabur Honey built salience through Valentine’s Day campaign | #casestudy
Dabur Honey leveraged a mix of influencers and celebrities for its social media engagement campaign, #Everyday...
Case Study: How the Cornitos IPL strategy drove traffic to their e-commerce store | #casestudy
For IPL 2020, the Cornitos marketing strategy involved driving fans to try their newly launched e-commerce sto...
Case Study: How ALTBalaji reached 93 Mn users for the launch campaign of ‘Bicchoo Ka Khel’ | #casestudy
Tapping on the multiple meme-worthy scenes and elements such as entertaining characters and punchlines that in...
Case Study: How Britannia Little Hearts awareness campaign personalized videos for broken hearts on Valentine’s Day | #casestudy
The case study explores how Little Hearts spread a pertinent message through its campaign on Valentine’s Day l...
Case Study: How Pringles leveraged AR filter-cricket combo for IPL 2020 campaign | #casestudy
#WaveItWithPringles AR filter campaign was brought to life to help Pringles connect with cricket fans during I...
Case Study: How Duroflex CSR campaign, ‘Gift of Sleep’ drove 2Mn plus social reach | #casestudy
Partnering with The Better India, the Duroflex CSR campaign donated 1 million hours of sleep for children in n...
Case Study: How CARS24 Duniya Boli Lagayegi campaign leveraged influencers & memes for brand salience | #casestudy
A large part of the Duniya Boli Lagayegi campaign involved CARS24 leveraging their TVC’s character on social m...
Case Study: How Nutralite Choco Spread organized breakfast with Moms for awareness campaign | #casestudy
As a part of the Nutralite choco spread campaign, the brand interacted with mom influencers through a virtual ...
Case Study: How Forfurs leveraged social media to create awareness around pet adoption | #casestudy
With the help of influencers, Forfurs launched its ‘Adopt Don’t Shop’ initiative to provide homes for stray an...