On the occassion of Mother’s Day, Plum invited its followers to celebrate individuals in our life who may not ...
Case Study: How Netflix created 80% higher brand affinity through audio marketing on Spotify | #casestudy
The case study explores how Netflix leveraged audio marketing to engage with existing consumers and acquire ne...
Case Study: How Swiggy Desi Masala campaign ‘s CTA reached 13M+ users | #casestudy
Swiggy Desi Masala campaign focussed on changing the derogatory trend of women being termed as desi masala all...
Case Study: Dissecting Dice Media’s awareness campaign for Operation MBBS Season 2 | #casestudy
A look at how Dice Media created a buzz campaign around the new season of ‘Operation MBBS’, to create awarenes...
Case Study: How Duroflex World Sleep Day campaign used nostalgia to own conversations around ‘sleep’ | #casestudy
As part of the Duroflex World Sleep Day campaign, the brand collaborated with Indian singers, mom bloggers, ot...
How BIC Cello pushed consumers to use stationery through a Twitter content | #casestudy
BIC Cello partnered with Kavishala for a month-long campaign on the occasion of World Poetry Day wherein peopl...
Case Study: How Rasna banked on rising demand for recipe content through influencer-outreach | #casestudy
Rasna leveraged the mass following of Mellow D, Bharatz Kitchen, Kanak, and other food influencers to invoke n...
Case Study: How ALTBalaji garnered 180mn+ reach through an engagement campaign for ‘Broken But Beautiful 3’ | #casestudy
In a bid to spread awareness about ‘Broken But Beautiful Season 3’, ALTBalaji leveraged a 360-degrees approach...
Case Study: How Western Railway leveraged web series references for COVID-19 PSA content | #casestudy
With multiple web series references, Western Railway was able to drive home PSA messages to their young target...
Case Study: How Sansui’s #LoveToSingSingToWin campaign garnered 100 million impressions across social media channels leveraging influencers | #casestudy
With Sansui Valentine’s day campaign, #LoveToSingSingToWin, the brand intended to spread awareness about their...