In the evolving landscape of work, GAI isn’t just making waves; it’s setting the tide. Sellers are...
Art-E secures Integrated Digital Mandate for Saatvik Solar | #casestudy
Art-E, a creative media and MarTech agency, has acquired the digital media strategy, production, and buying ma...
Dheeraj Sinha to step down from the roles of Co-Chief Executive at Leo Burnett South Asia & Chairman of BBH India | #casestudy
Publicis Groupe India today announced that Dheeraj Sinha, will be stepping down from his roles of Co-Chief Exe...
KRAFTON India announces Ranveer Singh as BGMI’s brand ambassador | #casestudy
KRAFTON India has named Ranveer Singh as the official brand ambassador for Battlegrounds Mobile India (BGMI). ...
Guns & Gulaabs’ marketing weds black comedy with romance in a nostalgic trip to the 90s | #casestudy
“Khana paani, sar pe chhat, bistar. Sab toh hai.. baaki khaali haath aaye the, khaali haath hi toh jaana hai,”...
Viacom18 grabs digital and TV rights in BCCI media rights auction | #casestudy
Viacom18 has grabbed the BCCI media rights for bilateral cricket matches to be played in India over the course...
Onam 2023 campaigns celebrate family values and warmth | #casestudy
Kerala’s annual harvest festival Onam, which represents the beginning of a new year for Malayali-speakin...
OWLED announces key appointments to strengthen its Video, Social & Design teams | #casestudy
OWLED Media, a creative agency announced key leadership appointments to strengthen its team. The latest appoin...
Elon Musk to collaborate with news agencies on X through shared ad revenue plan | #casestudy
Elon Musk’s X is offering an opportunity to publish news directly on the platform to news agencies and j...
How Amazon miniTV IMPORTED created buzz with a Korean twist | #casestudy
When Amazon miniTV launched its global content segment ‘Imported,’ the platform took an interesting approach t...