The case study explores how Netflix leveraged audio marketing to engage with existing consumers and acquire ne...
Case Study: How Swiggy Desi Masala campaign ‘s CTA reached 13M+ users | #casestudy
Swiggy Desi Masala campaign focussed on changing the derogatory trend of women being termed as desi masala all...
Case Study: Dissecting Dice Media’s awareness campaign for Operation MBBS Season 2 | #casestudy
A look at how Dice Media created a buzz campaign around the new season of ‘Operation MBBS’, to create awarenes...
Case Study: How Duroflex World Sleep Day campaign used nostalgia to own conversations around ‘sleep’ | #casestudy
As part of the Duroflex World Sleep Day campaign, the brand collaborated with Indian singers, mom bloggers, ot...
Case Study: How Rasna banked on rising demand for recipe content through influencer-outreach | #casestudy
Rasna leveraged the mass following of Mellow D, Bharatz Kitchen, Kanak, and other food influencers to invoke n...
Case Study: How ALTBalaji garnered 180mn+ reach through an engagement campaign for ‘Broken But Beautiful 3’ | #casestudy
In a bid to spread awareness about ‘Broken But Beautiful Season 3’, ALTBalaji leveraged a 360-degrees approach...
Case Study: How Western Railway leveraged web series references for COVID-19 PSA content | #casestudy
With multiple web series references, Western Railway was able to drive home PSA messages to their young target...
Case Study: How Sansui’s #LoveToSingSingToWin campaign garnered 100 million impressions across social media channels leveraging influencers | #casestudy
With Sansui Valentine’s day campaign, #LoveToSingSingToWin, the brand intended to spread awareness about their...
Case Study: How Burger King Whopper launch campaign reached 11.6M users | #casestudy
Burger King India tied up their whopper launch with Valentine’s Day, banking on the break-up quotient of the d...
Case Study: How Vedix India leveraged mom bloggers to own the concept of ‘champi’ | #casestudy
With the engagement campaign, Vedix leveraged mom influencers and bloggers on Instagram to generate UGC by urg...