August 5, 2020 6 min read Opinions expressed by Entrepreneur c...
How audience insights can improve your campaign’s bottom line
30-second summary: Cross-reference what businesses think their target audience is versus their current realit...
How To Run Effective Marketing Campaigns During COVID-19 While Keeping Costs Down
All entrepreneurs fear the unexpected. It’s the only thing that can take all of our data, research, and experi...
How travel and hospitality brands are preaching safety in their marketing campaigns – Econsultancy
As lockdown slowly lifts, the travel and hospitality industry is intensely focused on implementing the proper ...
Why content campaigns need to be surprising to earn top-tier press
30-second summary: Every successful content campaign understands its audience and knows their pulse. How do y...
Meet the Man Behind Burger King’s and Popeyes’ Viral Marketing Campaigns
April 14, 2020 15 min read This story appears in the Ap...
3 Modern Marketing Campaigns That Shifted The Paradigm
Marketing is a dynamic industry that’s incredibly responsive to the fast-changing media landscape. And while t...
Four DTC brands investing in traditional marketing campaigns – Econsultancy
Direct-to-consumer brands typically focus on digital marketing in order to grow, utilising paid search and soc...
Six great ways to get more out of your digital marketing campaigns in 2020 Search Engine Watch
As we enter 2020, it’s time to leave behind old marketing strategies and adopt new ones. After all, there is a...
The best social media stories and campaigns from January 2020 – Econsultancy
This is our first social roundup of 2020 and we’re kicking off the year with some of the biggest platform news...