The Skybags #BackToCool campaign communicated with Gen Z, to acknowledge the return of real-life activities fo...
How Nourish distributed its Raksha Bandhan campaign through a social media & digital PR push | #casestudy
Nourish spread the sibling bond with their Raksha Bandhan campaign, #UmarBharKaVaada, on television and social...
Case Study: How Colors reached 65 Mn users by creating buzz through Jhalak Dikhhla Jaa launch campaign | #casestudy
COLORS executed a 360-degree campaign kicked off with various celebrities and digital personalities to gain at...
9 email marketing ideas to use for your next campaign
It doesn’t matter how much you enjoy your work—working in the same format or topic can send you into an ...
Case Study: How PIPO foods used moment marketing for its IPL campaign | #casestudy
PIPO foods combined humorous content with elements of moment marketing during IPL, in a bid to establish the p...
Karma Campaign | RingCentral | #customersupport #supporticket
Highlights: There’s always another goal, another deadline, another initiative – which makes it easy to get lo...
Case Study: How the Lemme Be menstruation campaign received 2mn+ views | #casestudy
Lemme Be aimed at breaking away from the rosy image of menstruation created in advertising over the years, to ...
Case Study: How Bridgestone India’s Father’s Day campaign took the storytelling route… | #casestudy
Bridgestone India’s Father’s Day campaign manages to make the end consumers of a low involvement category – a ...
Case Study: How Ageas Federal Life Insurance’s AI Video campaign created a young Sachin Tendulkar | #casestudy
This Case Study takes a look at how Ageas Federal Life Insurance recreated a younger version of Sachin Tendulk...
How a Throwaway Joke Became an Award-Winning Ad Campaign
Tristan Graham’s work has garnered five Emmy nominations and at least 17 Cannes Lions awards (he truly c...