Since GPT-2 first made waves – and headlines – in 2019 as an AI tool that produced such convincing writing, it...
What is it, and how can brands take advantage?
In an increasingly privacy-conscious web, contextual ad targeting is clearly having a moment. Discussion websi...
A Media Exec on How Brands Can Leverage OTT and FAST
Streaming news has made quite a splash in recent months — from Netflix’s struggle to retain subscribers,...
Need to Revamp Your Brand’s Messaging? Look at What’s Trending
Whether she’s promoting a consumer brand or raising money for a non-profit, Tescia Deák, Creative Direct...
Your Brand’s Digital Presence is (Way) More Than SEO
Opinions expressed by Entrepreneur contributors are their own. Companies employ search engine optimization ...
Data Science Tips for E-Commerce Brands To Build Winning Customer Journeys
Why aren’t potential customers purchasing from your business online? Oftentimes, it’s a guessing game for bran...
How This Amazing Campaign Succeeded in Changing a Brand’s Perception and People’s Lives at the Same Time
“I think of this as the highlight of my career,” says Tony Jones, Cannes Lions award-winning Group...
Seven examples of brands engaging in social commerce
Social commerce is maturing. As Accenture states in its ‘Future of Shopping‘ report: “Rather than a handful of...
What Brands Need to Know About Social Commerce
Opinions expressed by Entrepreneur contributors are their own. Ecommerce has become a shopping staple for c...
5 Traits to Measure Your Brand’s Health
Opinions expressed by Entrepreneur contributors are their own. When I speak to marketing leaders about bran...